Hagerty acquires premier Classic Car Show, Concours d’Elegance of America
Image courtesy of Hagerty
Hagerty, the global leader in collector car insurance, has taken yet another step forward in corralling the classic car lifestyle and industry. They have recently announced their latest acquisition of one of the most prestigious car show events in the world. Hagerty has acquired, and will partner with, the Concours d’Elegance of America.
The Concours event is held every year in Plymouth, Michigan and this year will mark the 42nd annual event. The Concours d’Elegance of America will take place July 23-25, 2021. In 2011 at The Inn at St. John’s. The step to acquire the Concours event comes just after the recent acquisitions of other leading automotive events, including the Greenwich Concours d’Elegance and the California Mille.
“The Concours d’Elegance of America is a premiere event in the home of American car culture, and we couldn’t be more honored to have the opportunity to help make it even better,” says McKeel Hagerty, CEO of Hagerty.
The original operations team will now be working with Hagerty side-by-side to ensure the continuity of the show remains intact and uninterrupted. The philanthropic mission of The Concours d’Elegance of America will remain unchanged. It will continue to focus on automotive education and supporting local charities.
“Sometimes change can be serendipitous,” says Larry Moss, board chairman of the Concours d’Elegance of America. “In this case, we have found the perfect caretaker for our cherished event, which will allow the Concours and its partners to focus on a common goal — producing the richest automotive experience while serving the needs of our community.”
The event will showcase more than 250 noteworthy classic and historically important vehicles ranging from the Gas Light era and Modern Collectables to Super Cars. Other weekend events include a Motoring Tour, a seminar and luncheon on Women in the Auto Industry: From Influencer to Leader, an Invitational Art Exhibition, British Invasion II, the 2021 Chairman’s Dinner, and more.
“We have found the perfect caretaker for our cherished event,” Moss says of Hagerty, “which will allow the Concours and its partners to focus on a common goal—producing the richest automotive experience while serving the needs of our community.”
The Concours d’Elegance began in France during the 17th century. People would parade their horse-drawn carriages through the parks of Paris. With the introduction of the automobile, Concours d’Elegance events evolved into competitions between automobile manufacturers, custom coachbuilders, and owners, whose vehicles were judged on the beauty of their design and their quality perfection.
We are excited to hear that Hagerty will help to preserve this event and car culture alike. Hagerty hosts, partners with, or participates in more than 2,000 car events annually. The organization has a major presence at the nation’s largest events in Pebble Beach, Calif., and Amelia Island, Fla., as well as the annual auction week in Scottsdale, Ariz. They simply are one of the greatest companies in the collector car industry and we are proud to support and promote them.
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